How to Use Web Scraping to Generate High Quality Leads and Grow Your Business

How to Use Web Scraping to Generate High Quality Leads and Grow Your Business
Posted on
Sep 14, 2022

Any business depends on customers. The more new clients managers can attract, the more sales will be, and the faster company develops.

However, attracting potential customers is a long and expensive process. Among managers, there was even a word that describes that kind of client - a lead, and its search is lead generation.

In marketing, a lead means a user showing a clear interest in a product. Most users who visit the site do it once while searching for something specific, so it’s not entirely correct to consider them as potential leads.

Lead can be a user who went to the site and left his contacts in the feedback form, a comment, sent an email, or subscribed to the news. Such users are relevant leads.

Also, a potential lead can be associated with the product area and may be interested in it. There are two groups of leads:

  1. Sales leads.
  2. Business leads.

Now, when the general concept of a lead is clear, we can analyze it with a specific example. Let's say you need to find leads for a small business that produces spare parts for kitchen appliances.

In this case, potential leads will be consumers and organizations working in the catering field: cafes, restaurants, and canteens.

Thus, to collect leads, such a business can use google maps to search for organizations working in this field. This approach will allow it to collect the current base of leads independently.

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Methods of Collecting Leads

As mentioned earlier, lead generation is the process of finding and collecting a list of leads. Unfortunately, in the modern world, some managers are still forced to gather information about potential leads manually.

In general, there are several ways to get a customer or supplier base, and they are divided into two groups:

  1. Purchase of a base or services for its collection.
  2. Self-collection of bases.

The first option allows you to save your own time, but it has some disadvantages. The first is the relevance of the obtained data. When buying a ready-made database, you must be prepared because most data is outdated.

Another option is to buy the services of a person who will collect the data for you. However, this is the most expensive way of getting base.

Also, you can assemble a base yourself. The cheapest but the most time-consuming option is to make the base manually.

Despite all sorts of automation that make life easier for a person, such manual and monotonous work still occur. Some managers still collect data without using web scraping tools.

And just to facilitate the work of managers, some scrapers automatically collect data from specified sources and save them in the form of convenient tables. Scrape-It.Cloud provides a trial version, so anyone can try how convenient it is to get data in a few clicks using a marketplace with ready-made tools.

Another option is to write your own scraper that will scrape the needed data. This way will allow you to make a very flexible tool, however, you will also have to face difficulties and look for ways to bypass the locks yourself. Or you can implement the web scraping API into your application - then Scrape-It.Cloud will take care of bypassing locks and allow you to scrape data efficiently in just a few minutes.

For those who do not have programming knowledge, it is also possible to create a flexible tool for their needs using Zapier.

Read more about no-code scraping using Zapier: The Complete Guide to Scrape Google Maps for Lead Generation with No-Code.

Use of Received Data

So, after the base is collected, there are several lead generation tools for further communication and involvement. But the most popular are emails.

Emails

For a potential lead to learn about a product, they need to be told about it, and emails do an excellent job. If a suitable base of leads has been assembled and the company has some offers that may interest them. Let's say this is information about a sale, a new product, or an individual promotion. Sending this information to emails can help draw the attention of customers.

But this method also has some disadvantages:

  1. Most of these emails are automatically recognized by mailers as spam.
  2. A low percentage of transition to the site.

Newsletters via Messengers

This is an increasingly popular way to generate leads. It is more reliable than email marketing, and the conversion rate is much higher. Moreover, when searching for organizations as leads, finding their number to send via messengers is much easier than finding an email address.

Moreover, because many messengers allow you to confirm your status and, thanks to this, get a mark that the organization is real, such mailings are more credible.

Lastly, this approach is more effective because communication via email is less popular, which means that users check their inbox less often than news in the messenger.

Phone Calls

This is an old and still popular option. And although everyone was faced with a situation where at the most inopportune moment, a phone rang and a proposal that was completely unnecessary at the current moment sounded from the phone, many companies continue to use it.

This method is more effective than emails but less effective than using messengers. However, this doesn't apply to cases where the user himself left a request for a call.

Do you need to extract data from Google Maps?

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Lead Generation Areas

There are some nuances in the field of lead generation for different areas. And knowing them, you can increase the ratio of active visitors to the total number using more convenient lead generation strategies.

Lead Generation in B2B

B2B leads are potential customers representing their own businesses. At the same time, the more familiar B2C leads among consumers.

B2B is characterized by higher revenues than B2C and less competition. However, if you have a small number of customers, it makes you dependent on their business.

The most convenient way to collect such leads is to extract data from Google Maps using a scraper. The easiest way is to use a ready-made solution from our marketplace.

Ready-made scrapers
The marketplace of ready-made scrapers

To do this, specify the number of lines you want to save, the keywords, and the approximate coordinates of the region and the country.

Google Maps Scraper
Google Maps Scraper

After that, just run the scraper and get a ready-made table with data.

Scraping results
Scraping results

You can download them in CSV, JSON, and XLSX. Here is an example of the received data:

Example of the received data
Example of the received data

This makes B2B lead generation more effortless. And using a web scraper can help with generating high-quality leads.

Do you need to extract data from Google Maps?

No more waiting for hours and hours to get your data. With our Google Maps Scraper, you can get the information you need in a matter of minutes.

  • 30-Day Free Trial
  • No Credit Card Required
  • 1,000 Rows Limit

Lead Generation in e-Commerce

Finding consumers to sell some products is an important part of the business. You can search for them on forums, discussions, comments, and reviews.

You can also find leads in competitor product reviews who were dissatisfied with something better implemented in your product.

This will allow you to find good leads and poach some of your competitor's customers. And for this, you can also use the scraping tools. The main thing is to choose the right tool.

SaaS Lead Generation

The SaaS (Software as a Service) industry is highly competitive, so getting customers right and generating leads efficiently is vital to a business in this space.

Suitable leads can be found among companies (if the product aims to optimize workflows) and consumers. Depending on the product's aim, various scraping tools can be used to optimize the lead generation process.

Takeaways

Lead generation is usually a time-consuming and expensive process. Collecting data on potential customers, many managers are forced to perform manually, and it takes a lot of time and effort.

However, using web scraping for lead generation is a great idea. You can choose the more convenient way of scraping data, whether you create a scraper or use the web scraping API or ready-made products based on it. It can make the production and sales process better.

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Valentina Skakun
Valentina Skakun
Valentina Skakun’s profile

I'm a technical writer who believes that data parsing can help in getting and analyzing data. I'll tell about what parsing is and how to use it.

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